(Yes, it is a real word, even though it sounds redundant.)

Repetition of part or all of a word, possibly with some variation.

Examples: "Oh! It is very very good!", helter-skelter, hoity-toity, dilly-dally, no-no, bye-bye.

(With a tip of the hat to Rich "Big Dog" Omer)

More information at Xrefer.

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